Zalando and Lacoste created “Lost in Collection”, an astonishing immersive experience. The launch was held in the legendary Maison des Métallos, a Parisian cultural and historical landmark. The collection was spread across four successive rooms in the building, which visitors discovered as if exploring a great labyrinth.
zalando also hosted an exclusive party for influencers and vip customers. attendees could go inside the maze and find surprises...as well as the chance to win a piece of the collection!
